Privacy & Data Security Policy


At we have a responsibility and we commit to the protection and respect of your privacy and data:


The following sets forth our privacy policy and is here to inform you, the user, how we protect your information when you access this website:  


By providing information on this website you can be identified by the information provided and we assure you that that it will only be used in accordance with this privacy statement. By accessing this website and any section therein you are agreeing to be bound by this Policy which is updated regularly and we encourage you to keep up to date with its contents, this policy is effective from 31st January 2020. 



Your "personal information’ is defined as any information about an identifiable individual or company which excludes any information that has been made anonymous or that is excluded from the definition of "personal information" under applicable laws. 


How we obtain your information?

We gather your information through two channels, firstly information that you provide during voluntary registration and related to information provided through the equipment listings portals, secondly information that is periodically collected through internet technology such as, web beacons, cookies, and server log files. Both of these data collection activities are collectively referred to as "Information" within this Privacy Policy. 


Who we are and what we do?

SAMA Capital Equipment Management T/A are a specialist industrial equipment remarketing, auction, reverse supply chain, asset disposal and corporate solutions consultancy company with headquarters in Dubai, United Arab Emirates is a trading name of Web Channel Designers, a registered entity in the United Arab Emirates under licence number 570946



What information do we collect?

When you register with and/or wish to use our website, we ask for certain personal information, such as your name, address, telephone/mobile number and email address.


For other services such as our corporate solutions or advisory functions that you may wish to avail of you may be asked to provide additional registration requirements and / or corporate identity, payment details or shipping information.  As detailed above we also collect through browsing activity information about you, your browser or your device (and how you interact with them or with the website), using automated means such as cookies, web server logs, web beacons and JavaScript. 


How we use the information we collect?

Our objective is to use your information to provide you with a professional service, support your business and provide solutions. The information you provide gives us the opportunity to understand your needs and provide you with options and support, which further allows us to maintain accurate client records, data analyse the services we provide our clients based on site traffic analytics, improve and add further products and services.


We provide you with the option to opt into marketing communications via mail, email, telephone, mobile messaging services such as SMS/WhatsApp and other social media about new products, special offers or other information which we think you may find interesting using the information you have provided. 


Occasionally we may also use your information to contact you for market research purposes. We may contact you by email, SMS, WhatsApp and other social media or phone. We may use the information to customise the website or communication to you according to your interests.  


Customer Profiling 

We may analyse and review your personal information including your bidding, buying and viewing history to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may use external additional information about you when it is available to help us do this. We may also use your personal information to detect and reduce fraud and credit risk. 


Who has access to your information? 

We use your information for the benefit of to provide you and our customers with solutions, we do not sell or rent your information to third parties or share your information with third parties for marketing purposes. We do utilise the services of Third Party Service providers who work and provide affiliate services on our behalf –We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf, for example a marketing company who email brochures and services information on our behalf.


Our relationship with our third party services providers is contractual and we only disclose to them the information that is necessary to complete the task, they are obliged to use your information only in the way instructed and they are obliged to keep your information secure and not to use it for their own marketing purposes. 


Payments that you make over a payment gateway is processed by a third party payment processor who specialises in the secure online capture and processing of credit/debit cards. If you have any questions regarding secure transactions, please do not hesitate to contact us at [email protected]


We will continue to protect your privacy and rights in the event of a necessity of transfer of your data to a third party as part of a sale of our business and / or assets or as part of any business restructuring or reorganization, or if we are placed under a duty to disclose or share your data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers.


Our commitment to security


Your security is our commitment, all information we collect we ensure that it is protected to prevent unauthorized access or disclosure, we maintain the highest degree of ethical standards and maintain the highest level of IT security within our systems to safeguard and protect the information that we collect online. 


Links to other websites


At all times will respect all of our ‘users' privacy and we will with all intentions and means strive to prevent the misuse of personal data provided to this internet listing service. may use customer information and supply to third party service providers to support the growth services and products provided by This is solely to support and its business operations and services, any information transferred to third parties is carried out via contractual obligations and through technology means and is for the use of and not for the use of third parties to promote their goods or services directly to you. At the request of the user may use your information and transfer it to affiliate providers of supplementary products finance solutions providers, suppliers of used machinery and services at the request of the user only.


Within this website there will be hyperlinks to sites operated by other parties and affiliated advisory and partner services however SamaEquip are not to be held accountable for examining or evaluating them or their content and by their inclusion SamaEquip simply endorses their services as affiliated and trusted partners. will not incur any liability in respect of the content of any site accessed through a hyperlink contained on this website.


How do we control your personal information?

You have options and you may choose to restrict the collection or use of your personal information in the following ways: 

A. If you do not wish to receive direct marketing communications from us about upcoming equipment sales, including latest inventory available to bid on or buy direct from the seller, then you can select your choices by ticking the relevant boxes situated on the registration form on which we collect your information. We will not contact you for marketing purposes by email, phone, SMS, post or social channels unless you have given us your prior consent but you can change your mind at any time to opt in or opt out at any time.


All opt in and out requests will be processed in the quickest time possible however take some time to process your requests, consistent with applicable law.


You can contact us at any time to update your marketing preferences, the accuracy of your information is important to us and we can be contacted through email at [email protected] to update any information you desire.


Do we transfer your information?

Our internet solutions systems are based in the UAE, so your personal data will be processed by us through the UAE, data protection and privacy regulations will apply, we will endeavor to protect your data similar to regulations adapted in other parts of the world.


If you create an Account with from anywhere in the world you agree to this Privacy Policy and you consent to the transfer of all such information that will be stored on our servers in the UAE and USA which may not offer an equivalent level of protection of that required in other countries, and to the processing of that information as described in this Privacy Policy.  Any information stored on our servers we will take steps to ensure that appropriate security measures are in place and your privacy rights continue to be protected as outlined in this policy. Should you not agree to or if you are uncomfortable with any items described within this Privacy Policy please cease from using the website or participating in any activity. Your continued use of any portion of SamaEquip website following notification or posting of the updated Privacy Statement will constitute your agreement of those changes.


Disclaimer and Intellectual Property Notice


This website contains intellectual and property rights, its domains, website, sub domains, design, text, corporate solutions information, its corporate material slogans and images, the SamaEquip logo, software and program material and other material contained within the internet listing service belongs to SamaEquip, excluding all equipment advertisements, and any registered user, browser or any other site user hereby waives any rights in respect of such intellectual property. The material contained in this site is protected material and cannot be used by any third party in any format such as in third party publications, replication distributions or commercial event usage unless prior permission is obtained by


Access to your user account for any buying or selling privileges across any of our sales solutions will be obtained by using the username and the password selected by you during the registration procedure, it is your responsibility to keep this identity confidential and ensure proper usage while agreeing to be responsible for all actions that take place under your account and password while logged in. As a registered user it is your responsibility to inform us should you believe that a breach in security has occurred with your username and / or password. Do not leave your computer unlocked with visible access to third parties and logout when not in use, in the event a breach of security occurs we reserve the right to refuse service and / or terminate accounts. will endeavor at all times to ensure that our sales solutions applications will operate error-free, are free of all viruses, bugs and any other harmful mechanisms, however will not be held liable for any damage should computer viruses or other harmful mechanisms cause a malfunction within any service affecting the accurate display of advertisements.


Equipment or data been used to use any of our services is the responsibility of the user, will not responsible for these costs. Your internet service provider is responsible for delivering your internet service, will not be responsible for the failure or any malfunction of an independent internet service.

Within any of our sales solutions users will find links to sites of third parties that are provided by our partners and by external service providers which are independent from SamaEquip and will bear no responsibility for the content of these sites or for the products or services advertised / provided.


Cookie Policy


What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

The Cookies We Set

  • Account related cookies

If you create an account with us, then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

  • Login related cookies

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

  • Email newsletters related cookies

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

  • Orders processing related cookies

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

  • Surveys related cookies

From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

  • Forms related cookies

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • Site preferences cookies

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.


Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most. 
  • As we sell products it's important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price. 
  • The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense see the official Google AdSense privacy FAQ.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Facebook, Twitter, LinkedIn, Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
  • It is recommended to leave cookies enabled so that interaction within our site is not impeded in any way


Further Information

We hope that the above provides you with comfort and clarity but should you have any questions relating to any of the terms in the above policy you can email us at [email protected] or by contacting the office on 00971 40 2314565